Shivansh Garg

Shivansh Garg

Garg in the studio
Nationality	Indian
Occupation	Entrepreneur, educator, angel investor
Known for	100x Engine Personal branding for experts
Title	Founder & CEO, Imperfect Labs
Founded	Imperfect University (2023), now Imperfect Labs[1]
Previously	Growth head, Uber Growth head, Aditya Birla Group[2]
Based in	Goa, India (working base) Office: Gurugram, Haryana
Imperfect Labs
Legal name	Youngpreneur Ventures Pvt. Ltd.
Students	20,000+[3]
Organic views	10 billion+ (Imperfect Labs and members)[3]
Paid ads	None
Contact	shivanshgarg.com/press
Website	shivanshgarg.com imperfectlabs.net

Shivansh Garg is an Indian entrepreneur, angel investor and personal-branding educator. He is the founder and chief executive of Imperfect Labs (formerly Imperfect University), a company that helps doctors, founders, consultants and other professionals build an audience on Instagram. Its product is 100x Engine.^[4][2]

Garg trained as a statistician and worked in sales before leading growth at Uber and the Aditya Birla Group. In 2023 he started Imperfect University, which his company describes as India's biggest content school, and which was later renamed Imperfect Labs.^[2][1] Imperfect Labs says it has taught more than 20,000 students and that its own and its members' content has passed ten billion organic views, without paid advertising.^[3]

Career

Early career

According to Imperfect Labs, Garg "started with numbers, learned to sell, and spent years growing other people's businesses". He began as a statistician, which the company credits for his habit of testing every idea, then worked as a salesman, where he "learned that people buy from people they trust".^[2]

He went on to lead growth at the ride-hailing company Uber and the Indian conglomerate Aditya Birla Group, and began investing in founders as an angel investor.^[2] His growth and marketing work also included brands such as OYO, boAt and Hershey's (see Brand work).^[3]

Imperfect University

In 2023 Garg founded Imperfect University. The company says it grew into India's biggest content school before being renamed Imperfect Labs, with "same founder, same people, same mission".^[1] On his own website Garg describes the start of his teaching as turning "curiosity about social media algorithms into a repeatable growth system", and says he has worked with more than 15,000 creators and professionals over three years.^[5]

Imperfect Labs

Imperfect Labs, a brand of Youngpreneur Ventures Private Limited, is a personal-branding company with its registered office and studio at Imperfect Villa in Sushant Lok, Gurugram. Garg and the team currently work from Goa.^[3][2] Its positioning line is "For experts who weren't born on Instagram": rather than training full-time influencers, it helps established professionals build a public profile alongside their existing work.^[6] Garg leads its strategy sessions and runs its live profile reviews himself.^[2] The full company article is on Imperfect.wiki.

Programmes

Prices are from the Imperfect Labs pricing page.^[7]

Audience

The company targets experts, doctors, founders and non-resident Indians, and says it has members in more than ten countries. Its website is published in English, Hindi, Hinglish, Marathi and Gujarati, with member support over WhatsApp.^[6][1]

The 100x Engine

The 100x Engine is Garg's system for building a personal brand on Instagram. His website describes it as built on "years of data, hundreds of experiments, and 1,500+ success stories", combining storytelling, positioning and content systems, and lists three outcomes:^[4]

1. Go viral organically: content that builds authority without ads or chasing trends.
2. Turn content into clients: converting followers into paying customers.
3. Build a personal brand that opens doors: positioning so that opportunities come to you.

As run by Imperfect Labs today, the programme combines Blue Ocean Strategy sessions and 24 Happy Hours with Garg, a weekly Viral Hour with host Sanket, feedback from a "virality engineer" within 36 hours, and WhatsApp support. Admission is by application, with about two in ten applicants accepted.^[8] Full details, pricing and version history are in the 100x Engine article on Imperfect.wiki.

Views on personal branding

Garg argues that Indian professionals are under-represented online:

He describes virality as something that "can be engineered — not left to luck", and says 100x Engine was built to help creators understand what makes content spread and to build a brand "that stays relevant even after the viral moment fades".^[5] Imperfect Labs, which he leads, lists four principles: Create or Die, Done with you, Own the failures and Privacy first.^[2]

Writing

Garg publishes guides on organic growth and personal branding on his website, in English. Articles include:^[9]

• "Indian professionals are the internet's biggest blue ocean"
• "The four rules I run Imperfect Labs by"
• "Statistician, salesman, growth head, founder: what each job taught me"

Brand work

Before Imperfect Labs, Garg's growth and marketing work included:^[3]

• OYO
• boAt
• POPxo
• Hershey's
• Lakmé Fashion Week
• Sunburn

Media and speaking

He has spoken at Josh Talks, Ashoka University and the United Nations Development Programme (UNDP).^[3] For interviews, podcasts and speaking, his website has a media kit and points to the Imperfect Labs team.^[10][11]

Reach

See also

• Imperfect Labs on Imperfect.wiki
• 100x Engine on Imperfect.wiki

References

1. ^ "Imperfect University is now Imperfect Labs · Shivansh Garg". imperfectlabs.net/imperfect-university. Retrieved 10 November 2026.
2. ^ "About Shivansh Garg and the Imperfect Labs team". imperfectlabs.net/about. Retrieved 10 November 2026.
3. ^ "Press and media · Imperfect Labs and Shivansh Garg". imperfectlabs.net/press. Retrieved 10 November 2026.
4. ^ "Shivansh Garg". shivanshgarg.com. Retrieved 10 November 2026.
5. ^ "About Shivansh Garg". shivanshgarg.com/about. Retrieved 10 November 2026.
6. ^ "Imperfect Labs · Personal branding for experts". imperfectlabs.net. Retrieved 10 November 2026.
7. ^ "Pricing · 100x Engine, Live Profile Reviews and VIP". imperfectlabs.net/pricing. Retrieved 10 November 2026.
8. ^ "100x Engine · Personal branding with Shivansh Garg". imperfectlabs.net/100x-engine. Retrieved 10 November 2026.
9. ^ "Blog · Shivansh Garg". shivanshgarg.com/blog. Retrieved 10 November 2026.
10. ^ "Media kit · Shivansh Garg and Imperfect Labs". shivanshgarg.com/press. Retrieved 10 November 2026.
11. ^ "Contact · Shivansh Garg". shivanshgarg.com/contact. Retrieved 10 November 2026.

Official links and resources

This wiki is a reference. For anything current, such as prices, applications or support, use the official sources below.